好战略的核心

903 2018-07-17 11:54

三个基本元素

  1. 诊断 diagnosis: 简化问题,识别挑战
  2. 指导原则 guiding policies:如何应对挑战?
  3. 连贯的行动 coherent actions:一系列在原则指导下,互相帮助形成合力的行动

举三个例子

In business, the challenge is usually dealing with change and competition.

  1. diagnosing the specific structure of the challenge rather than simply naming performance goals.
  2. choosing an overall guiding policy for dealing with the situation that builds on or creates some type of leverage or advantage.
  3. design of a configuration of actions and resource allocations that implement the chosen guiding policy.

In many large organizations, the challenge is often diagnosed as internal.

  1. organization’s competitive problems may be much lighter than the obstacles imposed by its own outdated routines, bureaucracy, pools of entrenched interests, lack of cooperation across units, and plain-old bad management.
  2. reorganization and renewal.
  3. changes in people, power, and procedures.

Amazon

The Amazon business model as drawn by Jeff Bezos on a napkin

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