Sarah Tavel: The Hierarchy of Engagement
5689 2018-12-06 01:23How do you maximize your chances of building an enduring $1B+ non-transactional customer company?
By building enduring engagement, in three levels:
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Growing engaged users: focus on growing users completing the core action.
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Retaining users: product should get better the more it’s used. Users have more to lose by leaving the product.
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Self-perpetuating: As users engage, they create virtuous loops in the product.
- Pinterest did well with
- network effect
- new UGC re-engages users
- viral referral
- Evernote and Tinder fall short on this.
- Pinterest did well with
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