MMRs, Neutralizers and Differentiators
1425 2018-07-30 13:47There are three types of product features
- MMRs: minimum market requirements; basic features that every customer expects and demands
- Neutralizers: mitigate competitive threat
- Differentiators: competitive advantage
Customers often provide feedbacks on MMRs and neutralizers. The product management team must take responsibility for reinforcing the startup’s differentiator. Once the market recognizes the startup’s advantage, every competitor will race to replicate it. The startup must invest in that differentiation to sustain their market lead.
如果这篇文章对你有帮助